Google takes a scathing shot at Apple over RCS in its latest ad

Google has been publicly making an attempt to strain Apple to undertake GSMA’s RCS (Wealthy Communications Service) messaging protocol for a very long time, with nothing to point out for it. Actually, Apple CEO Tim Cook dinner appears to dismiss the concept outright when he says customers can buy their moms an iPhone. Google and its Android platform do not quit that simply they usually did To proceed criticizing Apple’s most popular messaging platform.

The advert is named “iPager” and mimics Apple’s advertising language to disclose an outdated-designed beeper, signaling that Apple is behind the curve with its chosen messaging system. The spot notes that the iPager makes use of “outdated messaging know-how” to ship textual content messages utilizing Android, citing a number of perceived disadvantages of sticking to SMS know-how when calling Android telephones. Google did not utterly invent this comparability, as SMS know-how is definitely 30 years outdated

Apple’s continued use of SMS hinders Android integration in some ways, however the reverse can also be true. Probably the most well-known is the scary inexperienced bubble when sending a textual content message to an Android consumer from an iPhone. There are some inherent glitches in group chats between iOS and Android customers, and pictures despatched from Android telephones to iPhones are typically considerably pixelated. That is one other facet impact of those interoperability points.

Particular person RCS messages have been end-to-end encrypted since 2021, and group chats adopted swimsuit simply final month. iMessage texts have additionally lengthy been encrypted, however solely from iPhone to iPhone. The newest announcement from Google highlights (obliquely) the safety vulnerability that customers face when sending textual content messages through working programs, as these SMS texts are usually not encrypted. Moreover, RCS textual content messages lose encryption when transmitted to iOS gadgets. It is anybody’s guess why Apple needed to make this modification and never Google, regardless of it being RCS A more globally accepted standard.

This announcement is unlikely to persuade Apple to vary something, as it’s only the most recent salvo in Google’s marketing campaign. Going again to 2022, to pile on Apple, and there have been loads of different small hits at Cupertino’s expense at occasions like I/O 2022 Everyone knows that Apple could be very cussed in the case of adopting non-proprietary know-how, particularly if it deems the change pointless. No matter who’s in charge, these interoperability points are annoying for customers and dangerous to knowledge privateness. Perhaps an antitrust case This will be resolved one day.

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