It's a starting point for Joint, which is going live with its latest sports work on AWS.


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The marketing campaign will hit US TV and digital platforms in time for the brand new NFL season, making this 12 months’s opening greater and higher than ever.

Joint has constructed on its present innovation platform, first launched to AWS Sports activities Partnerships in 2022, showcasing the alternative ways AWS is revolutionizing sports activities with transformative know-how together with machine studying, synthetic intelligence, and knowledge analytics.

The partnership goes past statistics and delves into game-changing parts from participant well being and security to constructing the best schedule via a quadrillion prospects.

To deliver this to life, the company and shopper teamed up with Supercontinental, Rascal, Remaining Minimize, Wave Studios, Nick Rapaccioli Music and Main Tom.

Keep tuned, that is solely the start of the season, and Gwent has extra nice NFL motion to return!

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