VCCP Group launches Calico to revolutionize market research processes

Watermelon analysisa part of VCCP GroupRight this moment I introduced the official launch of Calico, a brand new technology-focused market analysis operations company.

With a mission to make its shoppers’ lives simpler, the brand new company goals to supply a ‘one-stop-shop’ for Perception’s specialist businesses to supply all their operational wants from only one supplier.

Calico was dropped at market by Mark Squires, CEO of Watermelon Analysis, a number one buyer expertise company that improves tangible enterprise for big organizations throughout a spread of sectors.

Mark Squires, CEO of Watermelon Analysis “At Watermelon, we all the time take a client-centric method to our enterprise, immersing ourselves in our shoppers’ cultures and methods of working, integrating with them and dealing as one staff,” he mentioned.

“Our objective with Calico is to supply this similar service to the remainder of the business and produce best-in-class operations to different businesses that wish to give attention to visibility and evaluation, quite than provider administration and operational complications.”

Backed by a staff of skilled specialists and backed by the newest expertise, Calico is able to ship on its three core enterprise propositions: scripting for advanced surveys, world fieldwork and information providers.

Calico will handle all MRI operations together with translations, high quality procedures and information processing, and shall be led by David Adley, who started his profession on the Info Worldwide Operations Middle in 2010 and has been Watermelon’s Director of Operations since 2020.

David Adley, Managing Director of Calico “Our in-house staff of programmers and consumer managers perceive not solely the rules of market analysis, but additionally the pressures of our business, and our objective is to supply a clear and reliable service to our shoppers,” he added. Adley, including “The staff we’ve got assembled actually loves what they do and might’t wait to get on the market and work with different passionate researchers to supply a hassle-free answer for MR Ops.”

The identify Calico is impressed by calico cats, which proudly show three colours of their coats, and Calico will likewise supply three clear enterprise priorities:

● Knowledgeable survey scripting – from easy to very advanced (together with excessive variations, frequent parts and integration with exterior software program), Calico’s in-house staff of programmers
Textual content surveys in a number of platforms and enhance survey design to supply engaging, easy-to-use interfaces.

● Environment friendly, tailor-made world fieldwork – Calico collaborates with dozens of shopper, B2B and specialty groups, deploying and integrating them independently and impartially based mostly on their relevance to supply the very best options for every mission.

● High quality-focused information options – utilizing market-leading automated inspection processes
Along with a big in-house staff of high quality management specialists, Calico will present absolute flexibility on how information is processed and offered, supported by the newest information safety and safety, with ISO 27001 and Cyber ​​Necessities certification.

For extra details about Calico, please go to Or contact David Adley
( / 07807 938 633)

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