Fiverr, the corporate revolutionizing how the world works collectively, at this time introduced its new model marketing campaign, “The Energy of Humanity.” With the world of labor evolving quickly with the arrival of AI expertise, this marketing campaign acknowledges and celebrates the important function people (nonetheless) play. The brand new headline advert and OOH placements convey the message that whereas AI is a robust instrument, it nonetheless requires a human contact to do really inspiring work.
The “Energy of Humanity” model marketing campaign features a heroic 60-second advert and OOH components developed by Fiverr’s in-house inventive crew. Aiming to take a extra optimistic strategy to AI and spotlight its potential, Fiverr developed Artistic to point out that AI shouldn’t be one thing to be feared, however as a substitute embraced and used to take work to the following stage. That is additionally supported by latest analysis.
A survey of 500 firms throughout the US performed by IPSOS for Fiverr discovered that 90% reported utilizing or planning to make use of freelancers to finish or full tasks performed utilizing generative AI (59% vs. 31%). This information reveals that firms are basically optimistic about AI, however nonetheless consider that human expertise should be built-in all through the method.
“At Fiverr we’re tech optimists. As a world platform powered by human expertise, we embrace what AI can do to drive creativity, improve productiveness, and streamline workflows. It has been superb to see how our neighborhood welcomes AI, beginning with firms tapping into expert freelance expertise.” To use AI into their workflows and merchandise, to freelance expertise who’re utilizing this expertise to be extra environment friendly or focus their expertise to fulfill company calls for,” stated Gali Arnon, Chief Advertising and marketing Officer at Fiverr. “Our new multi-channel marketing campaign celebrates the chances this expertise presents but additionally highlights An important aspect of success is human expertise. It’s a tribute to this superb technological growth whereas celebrating the true supply of inspiration – folks.
The heroic 60-second advert takes viewers to a distant future, the place two “synthetic intelligence beings” (robots) speak concerning the superb properties of humanity. Via colourful photographs, dramatic sound design and a montage of fast edits, the advert takes us on a journey by stunning, messy and emotional moments that showcase human life and creativity. OOH advertisements shall be posted on September 11 all through New York Metropolis (Penn Station, Midtown Tunnel, West Facet Expressway, and Port Authority) with the tagline “AI has taken my job… to the following stage,” and that includes photos of actual Fiverr freelancers Supplies AI companies, shot by native freelance photographers on Fiverr. OOH creativity addresses folks’s considerations about AI head-on, whereas reassuring them, by real-life examples, to not be afraid, as a result of when people are in energy, AI can result in superb ends in one’s profession and enterprise.
The “Energy of Humanity” marketing campaign follows a number of high-profile initiatives Fiverr has carried out since January of this yr, together with an open letter within the New York Occasions penned by Fiverr CEO Micah Kaufman, new AI classes within the Fiverr market, and the unimaginable progress in demand for its companies. Synthetic Intelligence, and the discharge of a novel AI matching instrument referred to as “Fiverr Neo”. Moreover, the corporate launched a devoted AI content material hub to assist freelancers and companies learn to implement AI into their merchandise, workflows and companies. This contains the Explorers Hub, which goals to assist firms much less accustomed to AI, and the Tech Hub, which targets firms extra skilled with the expertise.