Havas CX helia promotes Ben Braiden to President of Martech and Knowledge

Havas CX helia has promoted Ben Braiden to Head of Martech and Knowledge. Following his promotion from the function of Managing Accomplice at Havas CX helia, which he held for 9 years, Brayden’s new function will see him lead the general MarTech and knowledge technique for Havas CX helia.

Since becoming a member of Havas CX helia, Brayden has led the company’s longest working account, Royal Mail, alongside overseeing the data-focused Royal British Legion and Diageo accounts – demonstrating how Havas CX helia makes use of knowledge, expertise and creativity to attach individuals with manufacturers in a significant manner. .

Working principally out of Havas CX helia’s Cirencester workplace, Braiden will oversee using new knowledge instruments to enhance the presentation of Havas CX helia knowledge to purchasers, alongside supporting using advertising expertise initiatives. He can even proceed to develop the visibility and analytics functionality inside Havas CX helia – supporting rising buyer demand. Most significantly, Brayden’s new function will guarantee expertise continues to be a key a part of each side of selling, from digital deliverables to data-driven resolution making to make sure consumer necessities are met and exceeded.

Previous to becoming a member of Havas CX helia, Brayden was an Account Supervisor at data-driven customer support company Blueberry Wave and a Knowledge Planner and Purchaser at The Ark. With over 18 years of expertise, Ben has constructed a fame for premium account administration, with robust knowledge and Martech experience – named DataIQ Knowledge Skilled of the 12 months 2016 and has led the launch and implementation of large-scale loyalty plans for giant identify manufacturers like Hole+ – System App-based loyalty from Hole Europe.

David McMillan, Managing Director of Havas CX helia and Co-Chairman of Helia UK, says: “Ben has a confirmed observe document on this area, having constructed unbelievable and extremely efficient relationships with lots of our largest purchasers, together with driving the sophistication of their buyer expertise, utilizing our knowledge and expertise choices.” . He was the pure option to drive ahead this quickly rising side of our enterprise with the vitality and management of our extraordinarily gifted staff of trade professionals – and I’m delighted with this appointment.

Ben Bryden, Head of MarTech and Knowledge Havas CX helia, added: “I’m very enthusiastic about this chance to develop our cutting-edge knowledge and expertise choices additional within the buyer expertise market. Because the world round us modifications and expertise supplies new alternatives to have interaction with clients, it’s important that manufacturers work to Strengthen their capacities and work with their companies to make this a precedence.”